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I found out that lots of business owners tend to get confused with what the term “branding” means. Developing a successful brand requires time, dedication, effort and planning.Contrary to some beliefs, it isn’t just about pretty logos and business cards.

I see it time and time again - many screw up their branding in the beginning and quickly sabotage their business. These are costly mistakes that can be avoided. In this post, we share three common mistakes most business owners use while branding.

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